Lisa Cheban | 27 March, 2023 16:45 | Last update on: 27 March, 2023 16:45
The Powered by Relax program is one of the most respected iGaming industry renovations. It gives little-known game studios in the online gambling scene the platform to access Relax Gaming’s expansive network and increase the popularity of their games on top operators worldwide.
On March 20, 2023, Relax Gaming announced that it had inked an agreement with Studio 21 Live Gaming to become the newest member of the Powered by Relax program. Following the deal, Relax Gaming will access Studio 21’s exciting classic games and original content, broadcasting live from the studio’s new cutting-edge facility in Sofia, Bulgaria.
Relax’s operator partners will now access Studio 21’s unique live casino library, including market-specific live casino game shows, customizable side bets, and bespoke studio sets. Relax says these betting options will cater to their customers’ needs.
Conversely, Studio 21 Live Gaming will be able to take full advantage of Relax Gaming’s rapidly expanding distribution network of top-tier operators. The studio will also benefit from the Relax Apex integration platform with unrivalled speed-to-market and jurisdictional support.
Bringing Creativity and Product Flexibility
Commenting on the new agreement, Shelley Hannah, Director of Casino Products at Relax Gaming, remarked: “We are constantly striving to enhance our portfolio with varied quality content and this deal with Studio 21 further strengthens our offering.
“This supplier brings creativity, product flexibility and much-needed attention to the specific needs of each operator in the live casino market and we are certain the partnership will prove fruitful in the months and years to come,” she continued.
On their part, Christopher Haller, President at Studio 21 Live Gaming, commented: “Completing a deal with Relax is a huge milestone for Studio 21 and is a testament to our ability to provide the kind of customized content that operators desperately want to help differentiate their product offerings in a crowded live gaming marketplace.
“Partnering with the preeminent online aggregation brand in the industry allows us to widely and efficiently distribute our content to a vast array of operators and markets,” he added.
Studio 21 is the third gaming studio to join the Powered by Relax partnership this year. In January, the company welcomed Galaxsys, a fast-rising online slots developer mainly majoring in fast-and-kill games. During the same month, SmartSoft Gaming became a Powered by Relax partner. The gaming studio was launched in 2015 and is famous for its innovative promo tools that increase player engagement.