IGT: Focus on innovation is driving growth

Lisa Cheban | 14 November, 2022 11:00 | Last update on: 14 November, 2022 11:00

Online casino software provider IGT stresses that the growth that the company is experiencing is mainly due to the investments the company made in product innovation. An import key factor in the growth that the company had (it took over iSoftBet earlier this year) is the fact that the company is offering omnichannel games, which are, for example, pokies that can be played online and in land based gambling locations such as pubs and hotels.

Omnichannel games are a strong development in the world of casino slots. These slots are playable online aswell as playable in local pubs that are offering pokies. Normally, software providers distinguish difference between online games and offline games.

However, it won´t be easy for the Saltwaterpeople of Kombumerri-Ngarangwal to pull of the same commercialisation of the area as their indigenous brothers in America. Because The Star Entertainment group is the only company that holds a casino license for the Gold Coast.

Sadusky, CEO of IGT about the introduction of omnichannel iGames: “Omnichannel games are a key area of focus and competitive advantage as we look to leverage the success of land-based titles, such as Prosperity Link and Money Mania, in the digital arena (online casinos).

“The expansion of our game development capabilities, along with our newly acquired aggregation platform, enables us to develop exclusive selections for our customers who are always looking for ways to differentiate themselves in the market.”

The company is also focusing on cashless gaming. Which is a big topic in Australia where the government is researching whether they should implement cashless gaming in the battle against money-laundering.  Sadusky about cashless gaming: “cashless continues to attract a lot of attention” as the company aims to become a frontrunner within the space.

“Our Resort Wallet and IGTPay solutions are making it easier for players to activate cashless functionality and are integrating cash flows at more places throughout the casino.”

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