16/05/22
Bragg Gaming Targets Market Growth in North America and Europe with PokerStars Deal
Lisa Cheban | 05 September, 2023 13:19 | Last update on: 05 September, 2023 13:19
Bragg Gaming, a multi-award winning, content-driven online gaming technology provider, has announced a milestone deal with PokerStars, a popular gambling site in Europe and North America. The company says the “global content distribution agreement” with the Flutter-owned brand will help deliver its games to more gamers worldwide.
The arrangement further strengthens Bragg Gaming’s resolve to establish itself as the go-to content provider for top-tier international iGaming operators. In the upcoming weeks, Bragg Gaming anticipates launching its games with the operator in multiple European markets, including:
- The UK
- Italy
- Portugal
- Spain
- Denmark
- Sweden
- The Czech Republic
After launching in the markets mentioned above, PokerStars will proceed to take Bragg Gaming’s content to players in multiple US markets, including New Jersey, Michigan, and Pennsylvania. It’s obvious to see why the provider values the deal highly.
As expected, the partnership with PokerStars includes well-known player favourites from the company’s Bragg Studios. Players from eligible jurisdictions will access top-performing tiles like Sea of Plenty from Indigo Magic as well as Fairy Dust and Mystery Mine from Atomic Slot Lab.
In addition, Bragg will offer PokerStars exclusive content access from its Powered by Bragg library, which includes the popular Bluberi title Devil’s Lock. The content aggregator hopes that the casino games offered to players at PokerStars will deliver distinctive and regionally tailored experiences.
Commenting on the agreement, Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group, stated: “We’re delighted to partner with PokerStars, one of the most well-known global tier-one operators and a key brand from Flutter, to deliver our content to their players on a worldwide basis. Our high-performing games will deliver unique experiences for their players in the UK, Europe and North America and we are pleased to be in a position to benefit from their global reach.”
The official added that this agreement aligns with the company’s approach of identifying and collaborating with significant strategic partners, and they think their growth plans perfectly align with the partnership with PokerStars and Flutter. Falzon concluded by saying the company is thrilled to work with PokerStars in the upcoming months to introduce its unique proprietary content and games from its third-party studios in numerous markets.
The PokerStars deal is the latest between Bragg and leading online casino operators in the United States and Europe. At the start of the month, the content aggregator announced a deal with FanDuel Group to launch its content in Connecticut and Michigan. Late last month, Bragg signed a content distribution deal with 888 Holdings to launch its games in Europe on leading brands such as Mr Green, 888, SI Sportsbook, and William Hill.
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