Play’n GO’s Iconic Book of Dead Slot Makes Land-Based Debut in the UK with William Hill

Lisa Cheban | 20 July, 2023 09:59 | Last update on: 29 July, 2023 09:59

Play’n GO, a leading supplier of online slots, was thrilled to announce that one of the most popular “Book of” slots, Book of Dead, will debut in the UK’s land-based scene on William Hill’s retail estate. This marks the first time the game developer has launched any of its top-performing slot machines on a land-based casino.

So, what should William Hill’s land-based gamblers expect from this new announcement? Released in 2016, Book of Dead is an Ancient Egypt-themed slot that features the famous adventurer Rich Wilde as he searches for treasures. The game boasts an evocative soundtrack that immediately teleports players to Egypt’s ancient palaces and tombs.

You will find familiar symbols like the falcon, Anubis, Pharaoh, and Rich Wilde on the reels. The famous explorer payout out the most at 500x the stake for five of a kind. This slot also has other rewarding features like multiplier wilds, free spins, and expanding symbols, making it a hot favourite among online gamblers worldwide.

In an official statement, Play’n GO says Book of Dead is now available on fixed odds betting terminals (FOBTs) on William Hill’s UK retail estate. This, the Sweden-based company says, demonstrates its commitment to the UK gaming market and its ever-burning drive for innovation. The Book of Deal rollout is underway in 100+ venues, intending to reach all the retail stores in the next few weeks.

With time and continued development, Play’n GO’s new infrastructure will enable seamless retail deployment of all its titles without an internet connection. Currently, the company boasts over 300 titles in its catalogue, including current UK favourites like Boat Bonanza and Legion Gold. Last year alone, Play’n GO launched over 50 brand-new slots.

Commenting on the agreement, Johan Törnqvist, CEO and Co-Founder of Play’n GO, said this is a “significant day” this the company’s history, proving the expertise and dedication of everyone. He commented that the partnership between land-based and iGaming industries was long overdue, and the company is excited that Book of Dead is finally launching UK’s retail market.

The CEO added:

“But this is only the start. There is a wealth of opportunities to bring the very best of iGaming to other land-based settings, especially in the fast-changing US marketplace.

“However, there won’t be an industry in the future if we don’t provide amazing entertainment in a fun and safe environment. William Hill believes just as strongly in this as we do, and I’m sure this land-based partnership will be a long and fruitful one.”

On their part, William Hill’s UK Gaming Director, Ian Millman, said the company is always looking to innovate and provide its customers with the best experiences, and this is an example. He confidently noted that players in the UK would be happy to accompany Rich Wilde on an adventure to locate the Book of Dead.

Millman added:

“We can think of no better partner than Play’n GO, who share our passion for responsible gaming and entertainment, to drive innovation through the gaming industry together

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