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BetGames Signs Content Aggregation Deal with SOFTSWISS

Last update: May, 2024

Written by: Andy Potts Editor
BetGames Signs Content Aggregation Deal with SOFTSWISS

BetGames, a fast-expanding game studio, has entered into a strategic partnership with SOFTSWISS, a popular content aggregator. The agreement will increase the game aggregation platform’s worldwide reach and scope while giving the aggregator access to the provider’s captivating live dealer content.

Following the agreement, the SOFTSWISS casino network will have access to BetGames’ entire content catalogue. The new partnership includes top-performing titles and the recently released Instant Lucky 7. SOFTSWISS will also integrate the studio’s entire Lotto lineup and benefit from engagement incentives like bonuses and cashback options.

SOFTSWISS is one of the leading iGaming content aggregators in the industry, featuring over 16,000 games from more than 190 content providers. The BetGames agreement will further boost this portfolio with top-performing live casino games.

Speaking about the new partnership, Yury Mikhaylov, VP CIS at BetGames, commented: “Through this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator and bring an exceptional gaming experience to players worldwide This deal is a great fit for both parties, not only owing to our leading positions in the respective fields but also due to the alignment of our growth plans.”

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, said: “This integration will expand the content choices available in our clients’ casinos and deliver an excellent gaming experience with live-dealer betting games for players. We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners.”

SOFTSWISS to Support the Global Clean-Up Initiative

As SOFTSWISS continues to bolster its content aggregation platform, the company has demonstrated its support for the “Cleaning up the World” initiative. This was after the software developer participated in the campaign in Pozna, Poland, earlier this month, which attracted other influential businesses.

On September 16, a team from SOFTSWISS arrived in the Polish city to participate in the 30th edition of the campaign. This initiative attracted nearly 130 businesses to help make a substantial region of the Polish metropolis a cleaner, greener place to live.

The “Cleaning up the World” program embodies the social responsibility principles of SOFTSWISS. SOFTSWISS also supports individuals suffering from life-threatening illnesses while championing intercultural harmony and social causes.

During the event, Katsiaryna Shved, Event Manager of Employer Brand at SOFTSWISS, commented: “We truly embrace the power of positive change, recognising the profound impact that each person’s contribution holds. Together, we are making real and noticeable changes that we can see, touch, and feel.”

SOFTSWISS donated over €1.7 million to charities last year. Following the earthquake tragedy in Turkey this year, the company donated $25,000 to buy container homes for homeless people.

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