Pariplay Extend Partnership with Ainsworth

Ainsworth Game Technologies and Pariplay, a NeoGames subsidiary, have expanded their partnership to launch the supplier’s online content in Canada. The agreement will make Ainsworth’s game catalogue accessible to Canadian gambling operators through Pariplay’s network using the Fusion aggregation platform.

The new agreement will further boost the appeal of Ainsworth and Pariplay in Canada, where content from the Fusion platform is already available in Ontario and Alberta. The latest deal is an expansion of the companies’ agreement, with Ainsworth’s content already accessible in Latin America via Pariplay.

According to a press statement from Pariplay, Ainsworth’s portfolio is a mainstay in the land-based sector, and its online offering is well-received by gamers across various jurisdictions. The company stated that its Fusion platform offers thousands of games from the top developers in the iGaming market alongside various back-office conversion and retention technologies that increase player value.

Speaking on the agreement, Shivan Patel, Commercial Director North America at Pariplay, remarked: “Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out. Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.”

Ainsworth’s General Manager of Digital and Online Gaming, Jason Lim, added: “Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner. Collaborating to further our reach in Canada was an obvious choice, and we look forward to strengthening our partnership.”

In other Pariplay-related news, the company recently announced the debut of its content on DraftKings in New Jersey. DraftKings is one of the top online gaming sites in the US, commanding nearly a 60% market share with FanDuel, another top casino app in the country. Pariplay also expects to launch its content in West Virginia and Michigan on DraftKings, with a long-term target of additional jurisdictions.

The New Jersey launch will see the online content aggregator expand its foothold in the fast-rising online gambling region. Customers of DraftKings in the Garden State will access NeoGames’ in-house casino library, including the trendy Spirit of Mustang and other localized games. DraftKings will also access Pariplay’s top-performing content from third-party studios.

Tsachi Maimon, NeoGames’ President, said that DraftKings is a brand that needs no introduction, with its tremendous presence across North America and globally. The official stated that the company would make a significant statement about its intentions for North America by launching its content with DraftKings in New Jersey.

“We very much look forward to developing this relationship,” Maimon commented.